The open road and the perfect round of golf have more in common than you might think. Both reward precision, patience, discovery and the moments in between. That shared mindset is exactly why Tee & Torque and New Roads have joined forces.
We hope you enjoy reading the below where you can also find out how Tee & Torque members can access an exclusive discount on a New Roads subscription!
At Tee & Torque, we’ve always believed the journey should feel just as memorable as the destination. Whether it’s a convoy drive through the South Downs before teeing off with fellow enthusiasts, or a post-round drive home on your favourite B-road, the experience starts long before the first swing.
That philosophy is what drew us to New Roads. Built by drivers, for drivers, New Roads is a revolutionary AI-powered road trip planner designed to create hyper-personalised driving experiences around you, your car and the type of drive you actually want to enjoy. Not generic routes. Not recycled road trip itineraries. Real drives, tailored to the way enthusiasts think.
A Partnership Driven by Shared Passions
Tee & Torque was founded on the idea of bringing together two worlds that naturally overlap: cars and golf. Both communities value craftsmanship, detail, lifestyle and the enjoyment of slowing things down and appreciating the experience.
New Roads approaches driving in much the same way. Rather than simply getting drivers from A to B as quickly as possible, the platform is designed to prioritise enjoyment over ETA. The best roads. The best scenery. The best stops along the way. Every journey becomes something worth remembering.
For Tee & Torque, that creates exciting new possibilities. Since the start of 2026, Tee & Torque convoy drives have been elevated using the New Roads platform, helping us create even more carefully curated routes for our members and event attendees. It’s not about driving faster, it’s about driving better.
Community at the Heart of Everything
What also makes this partnership feel natural is the shared emphasis on community. Both Tee & Torque and New Roads are built around bringing like-minded people together through shared experiences.
For us, that means creating memorable car and golf events where conversations, friendships and networks are formed naturally through common passions. For New Roads, it means helping enthusiasts discover new routes, new destinations and new experiences they may never have found otherwise.
Driving has always been about more than simply arriving somewhere. It’s about the roads you remember, the people you meet, the stops you didn’t expect and the moments between destinations. That’s exactly the mindset both brands are built around.
Less Time Planning. More Time Driving.
Anyone who has ever attempted to organise a proper driving weekend knows how quickly the planning process spirals.
Google Maps tabs.
Hotel research.
Road recommendations from forums.
Trying to avoid traffic-heavy A-roads.
Finding somewhere decent to stop for lunch.
Making sure the roads actually suit the cars involved.
It can easily become more stressful than enjoyable, so New Roads was created to remove that friction. Using AI-powered trip planning, the platform asks the right questions to understand what kind of journey you want to create, what you drive, how long you want to travel for, the type of roads you enjoy, the scenery you prefer and even the sort of stops you want along the way.
The result is a bespoke driving itinerary that feels genuinely tailored to you. Hotels, restaurants, coffee stops, scenic viewpoints and route recommendations are all integrated into a seamless experience that can be exported directly into Google Maps and shared with fellow drivers.
Your Car. Your Rules. Your Drive.
One of the things that stood out most to us about New Roads is that it understands something many navigation tools simply don’t: Different cars deserve different roads. The ideal route for a lightweight hot hatch is very different to the ideal route for a GT car, modern classic or supercar. Some roads are too narrow. Some are too rough. Others simply lack the rhythm and flow that make driving memorable.
New Roads factors this into the planning process. The platform doesn’t just generate routes based on popularity or convenience. It creates journeys designed around the driver and the machine. That means fewer dull dual carriageways, fewer stressful single-track surprises and far more roads that actually make you want to keep driving. For Tee & Torque members, many of whom see driving as a passion rather than just transport, that level of personalisation feels incredibly refreshing.
Looking Ahead
As Tee & Torque continues to grow, partnerships with brands that genuinely align with our values become increasingly important.
We’re incredibly excited about what this collaboration will bring to future Tee & Torque events and road trips. As part of the partnership, Tee & Torque members are also eligible for an exclusive 10% discount on an annual New Roads subscription. Members can refer to their Membership Welcome email for full details or reach out to the Tee & Torque team directly to claim the offer.
Expect smarter routes, better convoy experiences, new destinations and even more unforgettable days combining great cars, great roads and great golf.
Discover More
New Roads
An AI-powered road trip planning platform built by drivers, for drivers — creating hyper-personalised journeys designed around the car you drive and the way you love to travel.
Website: https://newroads.co/
Instagram: @newroads.co
Tee & Torque
A growing community built around premium car and golf events, bringing together enthusiasts through carefully curated experiences, convoy drives and unforgettable venues.
Website: https://teeandtorque.co.uk/
Instagram: @teeandtorque